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Evidence Guide: BSBADV408A - Review advertising media options

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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BSBADV408A - Review advertising media options

What evidence can you provide to prove your understanding of each of the following citeria?

Research advertising media options

  1. Clarify advertising media options for review, and record scope of review
  2. Identify local, state or territory, national and international networks for advertising professionals
  3. Identify other sources of information about advertising media options
  4. Select research strategy suitable to the topic
  5. Consult with relevant personnel
  6. Undertake research into a range of advertising media options for a particular product or service
  7. Critically analyse strengths and weaknesses of each option
Clarify advertising media options for review, and record scope of review

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify local, state or territory, national and international networks for advertising professionals

Completed
Date:

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Identify other sources of information about advertising media options

Completed
Date:

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Select research strategy suitable to the topic

Completed
Date:

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Consult with relevant personnel

Completed
Date:

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Undertake research into a range of advertising media options for a particular product or service

Completed
Date:

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Critically analyse strengths and weaknesses of each option

Completed
Date:

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Review policy and procedures frameworks

  1. Locate and review policies and procedures relevant to the advertising media options being researched
  2. Review legislation, regulations, standards and ethical requirements that apply to the advertising media options
Locate and review policies and procedures relevant to the advertising media options being researched

Completed
Date:

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Review legislation, regulations, standards and ethical requirements that apply to the advertising media options

Completed
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Report on research outcomes

  1. Collate, analyse and record key findings of the review as they relate to advertising
  2. Compile a report on research outcomes
  3. Develop recommendations for advertising media options suitable for a particular product or service
  4. Present report in agreed format to relevant personnel
Collate, analyse and record key findings of the review as they relate to advertising

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Compile a report on research outcomes

Completed
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Develop recommendations for advertising media options suitable for a particular product or service

Completed
Date:

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Present report in agreed format to relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

research report that reviews a range of advertising media options and which includes:

research methodology and sources of information used

description of chosen advertising media options

strengths and weaknesses of each option

recommendations for use of selected advertising media options for a particular product or service.

Context of and specific resources for assessment

Assessment must ensure access to:

a workplace or simulated work environment

relevant workplace documents and personnel

office equipment and research resources.

Method of assessment

The following assessment methodsare appropriate for this unit:

assessment of report on outcomes of research

evaluation of research undertaken

oral or written questioning to assess knowledge of a range of advertising media options, and their strengths and weaknesses

review of portfolio of evidence showing the research process and the information gathered about advertising media options.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

initiative and enterprise skills to select and use a range of research strategies

judgement and decision-making skills to review ethical and policy frameworks and recommend suitable advertising media options

learning skills to select and use an appropriate research strategy

literacy skills to research an issue and produce a clear and legible report that documents key issues

Required knowledge

legal and ethical requirements for working with advertising media

range of advertising media options

range of research strategies and their suitability for different purposes

sources of information and networks on advertising media

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Advertising media options could include:

aerial advertising

billboards and posters

cable and satellite television

cinema

digital video discs

direct mail

direct response

email marketing

free to air television

internet

magazines

new media, including multimedia and hypermedia

newspapers

outdoor

personal selling

podcasting

point of sale

radio

sponsorship

telemarketing

transit media

video

video games

videotext.

Research strategy may include:

interviews

literature searches of print and online resources

statistical analyses

surveys

websites.

Relevant personnel may include:

experienced marketing and advertising practitioners

industry experts and spokespersons

managers and team leaders

training and development staff.

Legislation, regulations, standards and ethical requirements may include:

legislation, including:

anti-discrimination legislation

consumer protection laws

copyright legislation

fair trading laws

OHS legislation

privacy laws

Trade Practices Act

codes of practice, such as those issued by:

Advertising Federation of Australia

Australian Communications and Media Authority

Australian Competition and Consumer Commission

Australasian Performing Right Association

Commercial Radio Australia

Free TV Australia

cultural expectations and influences

ethical principles

social responsibilities, such as protection of children and environmentally sustainable practices

societal expectations.

Research re